What do social media platforms have to offer SEO? At MWI, we get this a lot from the current and potential clients. Social media is a fast growing marketing channel that most businesses have only begun using in the past few years, but it’s very important to leverage when you’re investing funds into SEO. Making and managing social media accounts is extremely crucial to support SEO efforts, although the benefits are not immediately evident. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. Social engagements occur when people like, comment or share a tweet on a piece of content. Content that has more social engagements will show higher social signals. Search engines analyze these social signals, and consider it an element of quality when evaluating content. It’s a way to measure the quality of content that people are able to use over what their algorithm determines to be good quality. Content can also be indexed instantly if it’s receiving a lot of social interactions.
2) Link Building
It is long past the time that you could go out and ask for links from other websites. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in by hand by creating high-quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your content , if they are not directly approached as an “unnatural” practice for building links? Social media is the answer. Social media enables you to expose your content to of relevant audiences that may be influenced to link to it when it’s worthy of linking to. They will also connect your content to their networks which will increase the impact of your content.
3) Content Amplification
You can write all the excellent content you’d like to however, it will not get significant traction without the aid of amplification. Marketing via email can be an excellent method of amplifying content but it will only reach those in your marketing list. You can also reach new audiences through social media. If you share your content, your followers will share it with their following when they are satisfied with the content. They will also share your content with their followers, increasing the reach of your content. You’ll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition These can be used by search engines for content quality evaluation.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines may use your brand’s name and reputation to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google’s trust in your company website as well as helping with branded search queries.
5.) Social Indexing
Since search engines index social media websites, they are now showing as search results. This allows your business to be listed in search results on branded queries that are not limited to your company website. It’s even more effective. Individual tweets on Twitter were once indexed and shown in search results, Www.zomi.net/blog/510966/5-reasons-why-social-media-is-essential-for-seo/ [additional reading] too which gave another means to get your content noticed in search. That was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.