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Five Reasons Social Media is Important for SEO

    What exactly does social media have to relate to SEO? MWI receives this kind of information frequently from current and prospective clients. While social media has become a growing channel for marketing in recent years, most businesses have yet to profit from it. This is especially true if you are investing in search engine optimization. While the benefits of social media might not be immediately obvious, they are crucial to SEO aid. From the myriad of reasons why you should consider social media as a part of your strategy for online Here are five reasons it’s important for SEO.

    1.) Social Media Signals

    It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some period of time. A social engagement is when users like, share or share a tweet on a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your site. These social signals are used by search engines to rank content. It’s a way to measure the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. If something is receiving lots of engagement on social media the content can be classified.

    2.) Link Building

    It is long past the moment when you could simply go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites who are willing to link to your content, when they are thought to be “unnatural”? Social media is your solution. Social media allows you to expose your content to of people who are interested and could be convinced to link to it should it be worthy of linking to. These people may also connect your content to their network which increases the power of your content.

    3.) Content Amplification

    No matter how top-quality the content you publish, it’s not going to achieve much success without amplification. Sure, email marketing is an excellent method to amplify content, but it can only reach people within your marketing database. The possibility of reaching new audiences is through social media. If you post your content to your followers, they will spread it to their own followings in the event that they find it helpful. The people who share it will promote your content to their followers, increasing the reach of your content. You will also gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which are used by search engines to make to determine the quality of your content.

    content amplification lifecycle

    4) Brand Sensibilization and Brand

    Search engines can use brand identity and awareness to determine the quality of your site and how reliable it ought to be for their ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. Google calls this co-citation. These co-citations can be built by using social media to boost Google’s trust as well as aid with the search engine’s branded searches.

    5) Social Indexing

    Since search engines are able to index social media sites these profiles are now showing on search results pages. This allows your company to be displayed in search results that include branded search queries that are not limited to only your website. But it gets even better than that. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your site to rank higher in search. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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